Rays Techserv is looking for a creative and performance-driven Creative & Performance Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing engaging digital content, creating high-performing campaigns, managing paid advertising platforms, and using data-driven insights to improve marketing performance.

The role requires a combination of creative thinking, digital marketing expertise, campaign management, and analytical skills to drive brand awareness, lead generation, and measurable business results.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3-5 years of experience in digital marketing, performance marketing, social media marketing, or a similar role.
• Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Strong understanding of lead-generation and conversion-focused campaigns.
• Good knowledge of audience targeting, retargeting, campaign optimization, and A/B testing.
• Strong creative and copywriting skills with an understanding of social media content trends.
• Ability to analyze marketing data and translate insights into actionable strategies.
• Familiarity with tools such as Google Analytics, Google Tag Manager, Looker Studio, Canva, Meta Business Suite, or similar platforms will be an advantage.
• Strong communication, analytical, organizational, and problem-solving skills.
• Ability to manage multiple campaigns and projects simultaneously.