♦ Prospecting: Identify and target potential clients in the IT sector through market research and analysis.
♦ Outreach: Execute multi-channel outreach strategies, including cold calling, email campaigns, and social media, to generate leads.
♦ Qualification: Assess and qualify leads to ensure alignment with company offerings and objectives.
♦ Database Management: Maintain accurate and up-to-date lead databases for effective tracking and reporting.
♦ Collaboration: Work closely with sales and marketing teams to align lead generation efforts with overall business goals.
♦ Analysis: Continuously analyze and refine lead generation strategies based on performance metrics and market trends.
♦ Bachelor’s degree in Marketing, Business, or a related field.
♦ Proven experience in IT lead generation with a track record of success.
♦ Strong understanding of IT industry trends and client needs.
♦ Excellent communication and interpersonal skills.
♦ Proficiency in CRM software and lead tracking tools.
♦ Self-motivated with the ability to work independently and collaboratively in a team.
♦ Results-driven with a focus on achieving and exceeding lead generation targets.