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Engineering Team
Dedicated Development Services
Engagement Model: Dedicated Product Engineering Team
Client Industry: Digital Wellness / Mobile SaaS / Consumer Health
Executive Overview
A fast-growing digital wellness company sought to expand its flagship mobile application and create a unified experience enhancing habit building, user engagement, and guided wellness journeys. With thousands of daily users across iOS and Android platforms, the application required continuous feature upgrades, real-time content capabilities, and a more scalable backend foundation.
To meet rising user expectations and shorten development cycles, the organization needed a flexible dedicated engineering team capable of accelerating delivery while maintaining the quality and reliability essential for consumer health products.
The Challenge
Supporting an expanding user base and ambitious product roadmap required overcoming several technical challenges:
- Developing engaging mobile features demanded by users
- Implementing real-time content delivery for coaching and wellness modules
- Performance optimization and application stability enhancement
- Automation for reminders, habits, mood tracking, and personalized notifications
- Scalable backend architecture capable of growing with the user base
- Consistent cross-platform experiences on both iOS and Android
The company required a partner supporting end-to-end engineering while providing speed without sacrificing stability.
Solution Approach
Rays Techserv deployed a dedicated engineering team integrating directly into the client’s product workflows. The team operated in parallel with client leadership, ensuring constant progress across mobile, backend, and infrastructure initiatives.
Key Deliverables – Core Contributions
Team Composition:
- Mobile developers for iOS and Android platforms
- Backend engineers for API development and database architecture
- DevOps specialists for scalable deployments
- QA and automation engineers ensuring release quality
- UI/UX designers creating seamless user experiences
Technical Deliverables:
- Redesigned onboarding experiences and end-to-end user journeys
- Developed habit tracking modules, motivation tools, and engagement features
- Built and enhanced APIs with improved security and reliability
- Stabilized application performance, reducing crashes across both platforms
- Created admin dashboards for content management and coaching workflows
- Delivered continuous feature updates through agile sprint methodology
Engagement Framework
- Resource Allocation: Mobile developers, backend engineers, DevOps specialists, QA automation engineers, UI/UX designers
- Project Timeline: Ongoing multi-quarter engagement aligned with feature roadmap
- Collaboration Infrastructure: GitLab, Jira, Figma, cloud-based CI/CD pipelines
- Delivery Model: Dedicated remote engineering team operating as an extension of the client’s product division
Results & Impact
- Increased daily active users through improved application utility
- Enhanced user retention across iOS and Android platforms
- Accelerated release cycles enabled by streamlined engineering processes
- Reduced application crashes with higher stability scores
- More efficient backend operations through automation and optimized APIs
The client achieved rapid expansion while relying on Rays Techserv for consistent, long-term engineering execution.
Technology Stack
iOS & Android Development
React Native / Flutter
Node.js
REST APIs
AWS Cloud Infrastructure
CI/CD Pipelines
Automation Testing Frameworks
