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Product Management


Bringing your vision for an original product to life is frequently one of the biggest hurdles for aspiring entrepreneurs. The product development process can seem almost mysterious and when you hear the origin stories of other great businesses, the journey to a finished product rarely resembles a straight line.

New product development is the process of bringing an original product idea to the market. Although it differs by industry, it can be essentially broken down into five stages: ideation, research, planning, prototyping, sourcing and costing.

Rays is in the core domain of offshore software product development for about 15 years and has proven excellence in serving our clients spread globally in developing and delivering software products.


Working off the Marketing Requirements Document and Product Specification Document and more concretely defining detailed requirements collaboratively with client’s product marketing personnel and the CTO office (and sometimes client’s customers), analysing the mix of product functionality, performance, quality and schedule; and prioritizing the product offering into specifically defined releases.

  • Translating product definition into software architectural specifications taking into account the considerations mentioned above, resulting into a Software Product Architecture Specifications Document.
  • Designing products using industry-standard design tools and documentation templates, while closely adhering to client’s internal standards and specifications, resulting into Product Design Specifications Document.
  • Developing the product using industry-standard (or client specific) development environment, tools, technologies and languages.
  • Working with test, support and professional services teams to ensure that the product is designed and developed for thorough testability, supportability and easy client Implementation.

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