Bringing your vision for an original product to life is frequently one of the biggest hurdles for aspiring entrepreneurs. The product development process can seem almost mysterious and when you hear the origin stories of other great businesses, the journey to a finished product rarely resembles a straight line.
New product development is the process of bringing an original product idea to the market. Although it differs by industry, it can be essentially broken down into five stages: ideation, research, planning, prototyping, sourcing and costing.
Rays is in the core domain of offshore software product development for about 15 years and has proven excellence in serving our clients spread globally in developing and delivering software products.
Working off the Marketing Requirements Document and Product Specification Document and more concretely defining detailed requirements collaboratively with client’s product marketing personnel and the CTO office (and sometimes client’s customers), analysing the mix of product functionality, performance, quality and schedule; and prioritizing the product offering into specifically defined releases.